Situation: Musician Blue Six wanted to use PMD to promote their new album “Noesis”. Blue Six was interested in increasing their digital sales and overall online exposure.
Solution: PMD carried out a Windowposter campaign promoting the new album using Microsoft Tag Technology. Posters promoting “Noesis” included an electronic tag that anyone on the street seeing the poster could scan with their mobile device. The tag linked the potential customers directly to Blue Six’s iTunes page where they could purchase the album instantly using their mobile device.
Results: Blue Six’s overall digital sales have increased since their Windowposter campaign, with a little help from Mobile Tags. The integration of tag technology with Windowposters has brought the oldest advertising media to the cutting edge of technology. PMD’s campaign using tag technology has given Blue Six fans a direct link from their Windowposters to their music.