HBO Case Study

Situation: HBO wanted to promote the second season of their comedic series Eastbound & Down in San Diego for the annual Comic Con convention.  How better to play an inside joke for fans of the hit comedy show then by advertising the sale of Kenny Powers’ jet ski? The main character was to make an appearance, along with the cast and the jet ski itself, at Comic-Con.

Solution: HBO used PMD to advertise the sale of the jet ski all over the city of San Diego with a strong emphasis on the convention center area Downtown. Windowposters™ were placed everywhere, in hundreds of storefront windows across the city, reaching fans of the show and convention attendees in every part of San Diego.

Results: Patrons of Comic Con were well informed of the sale of the jet ski before its appearance. HBO was thrilled with the exposure and was delighted with a Windowposter Display campaign with and estimated CPM under $1.

PMD Promotion Brings Mobile Tag Technology to Musician Blue Six

Situation: Musician Blue Six wanted to use PMD to promote their new album “Noesis”. Blue Six was interested in increasing their digital sales and overall online exposure.

Solution: PMD carried out a Windowposter campaign promoting the new album using Microsoft Tag Technology. Posters promoting “Noesis” included an electronic tag that anyone on the street seeing the poster could scan with their mobile device. The tag linked the potential customers directly to Blue Six’s iTunes page where they could purchase the album instantly using their mobile device.

Results: Blue Six’s overall digital sales have increased since their Windowposter campaign, with a little help from Mobile Tags. The integration of tag technology with Windowposters has brought the oldest advertising media to the cutting edge of technology. PMD’s campaign using tag technology has given Blue Six fans a direct link from their Windowposters to their music.

Interscope |Geffen|A&M Records and PMD Promotion

Situation: Interscope | Geffen | A&M Records wanted to advertise their artists’ new releases in major cities across the country. Interscope needed a company with nationwide coverage in the offline world, and the ability to focus on small areas or blanket entire DMAs with its posters. In 2006, Interscope tapped PMD Promotion for the job.

Solution: PMD has run over 50 Windowposter™ campaigns for Interscope | Geffen | A&M Records, in 20 major markets, including New York, Los Angeles, San Francisco, Chicago, Seattle, Boston, Philadelphia, Miami, and Washington DC.

Yeah Yeah Yeahs

These Windowposter™ campaigns have advertised the releases of some of the label’s top artists, including U2, Lady Gaga, Black Eyed Peas, OneRepublic, Lifehouse, Orianthi, MIA, Yeah Yeah Yeahs, Sheryl Crow, Beck, Keane, and Snow Patrol, to name a few.

Results: Because of PMD’s extensive and diversified network of independent storefront locations, these campaigns were able to increase awareness and thus positively effect sales for the albums by utilizing street visible Windowposter™ Displays. Interscope | Geffen | A&M Records has remained a loyal client for almost 5 years.

PMD Promotion Case Study-Brooklyn Academy of Music

Situation: The Brooklyn Academy of Music (BAM), a long time client of PMD, wanted to increase the attendance level at its performing arts events.  Located in trendy Fort Greene, Brooklyn, and showcasing film, music, theatre, and dance, BAM wanted to stand out from the plethora of performance art in New York City.  In 2009 PMD and BAM worked together to build on the success PMD had already produced for BAM.

Solution: PMD worked with BAM to increase its exposure to its target audience.  In 2009 and 2010, PMD ran 15 separate advertising campaigns for BAM using window poster advertising in New York City.  Cafes, bars, store fronts, etc. were blanketed with posters advertising performance art events at BAM.  PMD identified specific neighborhoods in Manhattan and Brooklyn where potential BAM patrons worked, lived, and played.  This produced efficient and cost-effective advertisement campaigns that produced an increase in attendance levels.

Results: Since PMD began BAM’s ad campaign, the Brooklyn Academy of Music has seen an increase in its audience levels and its overall exposure in New York City.  PMD’s campaign for BAM targeted a specific audience and reached them with a cost-effective and high yielding poster advertising campaign.